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Web site development
Walmart.com’s latest overhaul drives more personalized omnichannel experiences

Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.

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Banking
TD Bank optimizes account openings on mobile for added convenience

TD Bank is offering mobile-optimized Web pages for opening an account to meet the banking needs of on-the-go customers.

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Strategy
Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.

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Research
Mobile coupon users to total 1B by 2019: study

A new report from Juniper Research has found that there will be 1.05 billion mobile coupon users by 2019, up from just under 560 million this year.

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Applications
German restaurants’ iBeacons tryout rewards loyal customers

An upscale German restaurant group’s testing of Apple’s iBeacon technology is streamlining the in-store experience with a mobile application that rewards loyal customers for spending time there.

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Applications
LivingSocial targets offers to boost mobile downloads

LivingSocial has seen a 200 percent incremental lift in the conversion rate of users who click on offers that are targeted to them as the daily deals platform seeks to drive installation of its mobile apps with more personalized offers.

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Marketing
Automakers’ mobile music tie-ins drive outreach to younger buyers – Mobile Marketer

Mobile Marketer today – Automakers’ mobile music tie-ins drive outreach to younger buyers; Dippin’ Dots treats customers to gamified loyalty program via augmented reality.

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Advertising
Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces – Luxury Daily

Luxury Daily today – Chanel looks to Vanity Fair, Elle’s tablet readers to promote timepieces; Harrods touts opening of “Shoe Heaven” digitally to boost foot traffic.

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Columns
Finding the balance point in mobile advertising

The more you pay, the better chance you have to hit high-quality media pockets. But how high should you go? And can you really hit your volume targets when bidding only on the high-end traffic?

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