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Multichannel retail support
Mobile commerce poised to break records again this holiday season

Mobile commerce broke numerous records during the 2012 holiday shopping season and is well positioned for a repeat performance this year, thanks to the growing number of consumers who own a smartphone as well as increasingly sophisticated mobile retail strategies.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Research
40pc of smaller merchants are using mobile credit card readers

In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point-of-sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.

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Analytics
Friendly’s ensures a relevant menu with new mobile menu testing platform

Restaurant chain Friendly’s is using a new mobile survey platform so it can speed up the process for adding new items to the menu that customers want.

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Software and technoogy
Yogurtland spices up Looney Tunes summer promotion with QR codes

Frozen yogurt company Yogurtland is releasing its next Looney Tunes-inspired flavor in its summer series and letting consumers earn free yogurt via the company’s mobile application and QR codes.

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Marketing
Augmented reality moves beyond gimmick to drive brand utility – Mobile Marketer

Mobile Marketer today – Augmented reality moves beyond gimmick to drive brand utility; Ocean Spray mobile ads drive strong engagement with health-minded consumers.

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Advertising
Lancôme expands Albert Elbaz campaign with mobile Paris guide – Luxury Daily

Luxury Daily today – Lancôme expands Albert Elbaz campaign with mobile Paris guide; Top 10 luxury brand social marketers of H1.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
Mobile selling solutions: Four steps to measuring ROI

Whether you are launching a pilot project in 2013 or budgeting for 2014, understanding the return on your investment in your retail store solutions is a critical measurement of success.

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