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Today’s headlines

Multichannel retail support
Mobile commerce poised to break records again this holiday season

Mobile commerce broke numerous records during the 2012 holiday shopping season and is well positioned for a repeat performance this year, thanks to the growing number of consumers who own a smartphone as well as increasingly sophisticated mobile retail strategies.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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40pc of smaller merchants are using mobile credit card readers

In a sign that mobile payments are gaining significant traction with small and mid-sized merchants, 40 percent of these businesses report accepting payments at the point-of-sale via a mobile credit card reader attached to a smartphone or tablet, according to a new report from BIA/Kelsey.

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Friendly’s ensures a relevant menu with new mobile menu testing platform

Restaurant chain Friendly’s is using a new mobile survey platform so it can speed up the process for adding new items to the menu that customers want.

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Software and technoogy
Yogurtland spices up Looney Tunes summer promotion with QR codes

Frozen yogurt company Yogurtland is releasing its next Looney Tunes-inspired flavor in its summer series and letting consumers earn free yogurt via the company’s mobile application and QR codes.

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Augmented reality moves beyond gimmick to drive brand utility – Mobile Marketer

Mobile Marketer today – Augmented reality moves beyond gimmick to drive brand utility; Ocean Spray mobile ads drive strong engagement with health-minded consumers.

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Lancôme expands Albert Elbaz campaign with mobile Paris guide – Luxury Daily

Luxury Daily today – Lancôme expands Albert Elbaz campaign with mobile Paris guide; Top 10 luxury brand social marketers of H1.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mobile selling solutions: Four steps to measuring ROI

Whether you are launching a pilot project in 2013 or budgeting for 2014, understanding the return on your investment in your retail store solutions is a critical measurement of success.

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