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Today’s headlines

Payments Samsung Pay drives smartphone-to-tablet payments at Red Robin
Samsung Pay has teamed up with Ziosk to enable smartphone-to-tablet payments for diners at Red Robin Gourmet Burgers and Brews, Friendly’s and Uno Pizzeria & Grill locations, adding a new layer of convenience to the growing area of tabletop devices in casual restaurants.  Entire article
Messaging Icelandair ushers in stopover bookings via chatbot on Facebook Messenger
International airline Icelandair has launched the first phase of its mobile messaging bot on Facebook Messenger that drives users to book stopover flights in Iceland while visiting other overseas countries. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Database/CRM Jo-Ann Fabric prompts in-store visits via Ibotta-powered segmented mobile campaigns
Jo-Ann Fabric and Craft Stores is leveraging mobile shopping application Ibotta’s customer relationship management platform and segmentation capabilities to serve cash-back rebates and personalized content based on previous purchase behavior. Entire article
Search How Greekgear drove a 33pc lift in mobile conversion
Online retailer Greekgear has seen a 33 percent increase in its mobile conversion rate and a 10 percent mobile conversion lift for pay-per-click campaigns after refocusing its Web site for smartphone users and doubling down on mobile text and display ads on Google, including using location targeting. Entire article
Content Sephora, GE embrace Instagram Stories for easier accessibility than on Snapchat – Mobile Marketer
Mobile Marketer today – Sephora, GE embrace Instagram Stories for easier accessibility than on Snapchat; Macy’s first emoji keyboard supplements fall campaign. Entire article
Content Mobile Minutes: Nielsen and Facebook; NFL on Snapchat; Apple and tablets; Time Warner invests in Hulu
Today in mobile marketing – Nielsen to measure TV chatter on Facebook; The NFL is now the first sports league to be on Snapchat’s Discover platform; Apple’s continued domination of a shrinking market; Time Warner acquires 10pc stake in Hulu for $583M. Entire article
Advertising Berluti activates WeChat contest to fast-track footwear awareness – Luxury Daily
Luxury Daily today – Berluti activates WeChat contest to fast-track footwear awareness; Bright outlook for luxury eyewear in Middle East: report. Entire article
Columns Impossible for large media companies to innovate?
There are plenty of obstacles that limit our industry’s potential to drive true innovation, from technology limitations to contract provisions. However, individual and collective mindsets – including the idea of “Well, it’s just the way we do things” – are among the biggest. Entire article
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