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Today’s headlines

Strategy Victoria’s Secret unclasps selfies’ in-store potential
Victoria’s Secret is taking its omnichannel marketing to new heights and adding in-store appeal to the selfie by asking fans to visit a location, snap a picture in front of a window display and show a sales associate to receive a free gift, suggesting in-store selfie activations could be the next big thing for millennial-friendly retailers. Entire article
Multichannel retail support Deliv’s expansion highlights the pull of same-day delivery on mobile
Crowdsourced logistics company Deliv is expanding into nine new markets with a 100 city reach as it looks to meet growing consumer demand for instant gratification with mobile purchases from major retailers such as Macy’s.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Social networks Polyvore acquired by Yahoo as social’s role in commerce grows
The announcement that Yahoo is acquiring Polyvore is the latest signal of the growing potential in social media to drive mobile conversions for retailers through both organic reach and paid placements. Entire article
Applications TD Ameritrade taps in-app chat to offer traders live support
Brokerage firm TD Ameritrade is following up on the 124 percent uptick in trading on mobile devices by offering users of its Mobile Trader application the ability to connect to a service representative and text for help without leaving the app. Entire article
Content Mobile Minutes: Sports programming; Apple Watch sales; Facebook live streaming; Social calendar
Today in mobile marketing – Cutting the Cord: Sports slowly breaking through the pay-TV mold; Glimmers emerge on Apple Watch sales, and they’re not pretty; Facebook debuts new live event stream at Lollapalooza; Need a reason to celebrate? Check online, where social media fills the calendar. Entire article
Content Cheerios rain down on Angry Birds’ piggies in limited-time integration – Mobile Marketer
Mobile Markter today – Cheerios rain down on Angry Birds’ piggies in limited-time integration; Mercedes, BMW and Audi acquire Here but will other automakers play along? Entire article
Advertising Harrods celebrates love of craft through multichannel campaign – Luxury Daily
Luxury Daily today – Harrods celebrates love of craft through multichannel campaign; High-income tops high-wealth for luxury purchase intent: report. Entire article
Columns Growing concerns over ad viewability: 3 reasons brands should go in-app
Citing concerns over viewability, Kellogg in June cut its spend on video ads running on major publishers such as Facebook and YouTube. It marked yet another instance of brands rejecting traditional online advertising methods over not knowing who – if anyone – is seeing their ads. Entire article
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