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Today’s headlines

Content Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons
With a 3.6 percent coupon redemption rate for a recent mobile coupon campaign targeting competitors’ customers in Providence, RI, Dunkin’ Donuts is expanding the program to new markets. Entire article
Content Macy’s puts mobile video in back-to-school campaign
Similar to many others this season, retailer Macy’s is leveraging video for its back-to-school campaign by requesting user submissions for chances to win prizes for their schools. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Software and technology Kansas City merchants leverage beacons for easier in-store customer engagement
Dozens of Kansas City retailers have joined the beacon bandwagon to deliver personalized targeted in-store communications and content to customers. Entire article
Software and technology Dollar General completes coupon rollout, personalizing shopping
Dollar General completed the rollout of a new mobile coupons program that personalizes the shopping experience for customers by allowing them to fit a multitude of offers to their individual needs. Entire article
Database/CRM Fitocracy leverages text messaging for transparent referral program
Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform. Entire article
Marketing How marketers can find opportunities in facial and image recognition – Mobile Marketer
Mobile Marketer today – How marketers can find opportunities in facial and image recognition; Nissan proves B2B ads can be interesting. Entire article
Advertising Porsche uses mobile ad to amplify social campaign – Luxury Daily
Luxury Daily today – Porsche uses mobile ad to amplify social campaign; Dolce & Gabbana aims for authenticity via Light Blue blogger effort. Entire article
Columns How marketers in India use SMS differently from US peers
I travel back and forth between the United States and India and it is always fascinating to see the evolution of mobile usage in each country. Entire article
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