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Today’s headlines

Research Why 40pc of independent retailers will not provide contactless payment
Independent retailers are still slow to adopt mobile payment services as the majority of consumers are not asking for it, with over 40 percent of businesses uninterested in ever introducing contactless payment options, according to a report by Lightspeed POS. Entire article
Multichannel retail support Macy’s Fashion Week microsite could hamper sales without better optimization
Macy’s is providing Fashion Week attendees with the ability to purchase new looks instantly as they are modeled on the runway via a new microsite accessible on smartphones, but its lackluster optimization could frustrate users seeking to make a purchase.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Finish Line, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
How are Citi Consumer Banking, Pep Boys, Finish Line, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi, Urban Airship and Swrve tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, banking, agency and media executives speaking at the exclusive summit. Entire article
Social networks Loft unzips in-store traffic with coupon tease on Instagram
Ann Inc.’s Loft tapped Instagram to post a summery image enticing its New York-based fans to flock to their nearest store to receive a $10-off coupon, proving that social media is effective for dispersing news of limited-time offers. Entire article
Advertising Fred Segal pulls up its denim roots in ecommerce debut
U.S. department store Fred Segal has launched its first ecommerce and content-driven Web site. Entire article
Content Mobile Minutes: Siri’s Apple event tips; Pentagon’s wearable tech; Lenovo’s mobile overhaul; Back-to-school apps
Today in mobile marketing – Apple’s Siri will give you hints about the upcoming iPhone event; Pentagon teams up with Apple, Boeing to develop wearable tech; Lenovo overhauls mobile unit around Motorola; Best apps for fighting back-to-school burnout. Entire article
Content Dove, Budweiser join Instagram users to commemorate upgrade – Mobile Marketer
Mobile Marketer today – Dove, Budweiser join Instagram users to commemorate upgrade; Chiquita Bananas unpeels 50pc return rate with Minions mobile campaign. Entire article
Advertising Mercedes captures tennis fans in action for US Open contest – Luxury Daily
Luxury Daily today – Mercedes captures tennis fans in action for US Open contest; Amazon is already pilfering the luxury market: report. Entire article
Marketing Inviting opinion pieces on mobile commerce
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile. Entire article
Columns Why cinema is the heart of advertising – with mobile at its core
Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection. Entire article
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