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Today’s headlines

Payments Mobile payments leap forward but fall short on benefits for merchants
Last week saw a number of significant mobile payments announcements as multiple platforms laid the groundwork for more seamless purchasing experiences but still fell short of mobile payments’ full potential. Entire article
Applications Wendy’s catches up on mobile ordering frenzy with Frosty incentives
The Wendy’s Company is aiming to pull mobile-savvy consumers away from its fast food competitors by beginning testing of a mobile ordering application in Phoenix and offering users a Frosty incentive.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Mondelez, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Mondelez International, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Social networks Yiftee ramps up retailer sales and consumer convenience via Twitter gift cards
Digital gifting company Yiftee is allowing brands and retailers to reward their loyal followers with egifts via Twitter, increasing sales and securing devoted customers. Entire article
Strategy Minyard Sun Fresh Market adds mobile circulars, coupons to shoppers’ carts
Minyard Sun Fresh Market is tapping a mobile shopper engagement platform to roll out digital weekly circulars, personalized deals, product information and rewards to customers’ smartphones to ramp up the in-store experience. Entire article
Content Mobile Minutes: Net neutrality unlawful?; Toyota picks Telenav; Google refuses; Glass targets workplaces
Today in mobile marketing – Internet providers call FCC’s Net rules unlawful in court filing; Toyota picks this little-known company over Apple, Google; Google refuses French order to apply ‘right to be forgotten’ globally; Google quietly distributes new version of Glass aimed at workplaces. Entire article
Content QSRs find right ingredients for loyalty in Web-based mobile games – Mobile Marketer
Mobile Marketer today – QSRs find right ingredients for loyalty in Web-based mobile games; P&G cuts agency fees while ‘getting more’ out of mobile, social. Entire article
Advertising Audi keeps football fans informed with new mobile application – Luxury Daily
Luxury Daily today – Audi keeps football fans informed with new mobile application; Future of wearables requires combination of fashion and function: report. Entire article
Columns IoT Influencer Summit: Thoughts and impressions
In one way or another, the Internet of Things is playing a larger role in every company’s future and client interactions. At a minimum, every company must start planning now for how IoT will affect their business. Entire article
Columns HENRYs can help high-end marketers rethink definition of millennials and luxury itself
Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy. Entire article
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