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Payments
Mobile wallet makeover positions Google higher in NFC race

Google has revamped its mobile wallet application to now support all credit and debit cards, as well as let users disable the service remotely – a move that further solidifies the search giant’s continuous determination to win the ongoing NFC race.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Marketing
Groupon drives mobile uptake for offers with Nokia Lumia integration

Groupon and Nokia have teamed up to provide special offers to Lumia smartphone owners when they search using the maps feature.

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Database/CRM
Papa Murphy’s expands SMS effort to 26 states

Pizza chain Papa Murphy’s is extending its SMS program to approximately 550 franchises in the United States, some of which are seeing mobile coupon redemption rates as high as 18 percent.

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Multichannel retail support
Real hypermarket chain leverages mobile to deliver in-store coupons

German hypermarket chain Real has introduced a new mobile coupon program that lets in-store shoppers scan products with their mobile phones to instantly receive coupons that can be redeemed at checkout.

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Software and technology
How to create an effective QR code campaign – Mobile Marketer

Mobile Marketer today – How to create an effective QR code campaign; US mobile ad spend surges ahead to become world’s largest: study.

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Advertising
Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship – Luxury Daily

Luxury Daily today – Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship; Has China peaked for luxury spending?

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
Mobile provides thread through all brand activation points

When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.

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