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Today’s headlines

Content Pay-per-view jumps to mobile, despite slow payment adoption fears
Now that consumers are more interested in avoiding cable packaging deals, the opportunity for pay-per-view on mobile is greater than ever before, but networks may remain dubious due to slow mobile payment adoption. Entire article
Merchandising Cole Haan laces up Apple Pay, tying in shoppable Instagram content
Cole Haan is one of the premier lifestyle brands tapping a new in-application feature that enables users to browse Instagram content and purchase items directly within the app via Apple Pay, underscoring the need for shoppable social newsfeeds.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature speakers from Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship (see below for registration and agenda). Entire article
Database/CRM Allstate drives up brand merchandise sales with updated in-app rewards
Allstate Insurance is providing consumers with more incentive to drive safely by updating its application to feature Allstate Rewards, a platform that enables users to accumulate points to redeem for deals such as gift cards, local offers and brand merchandise. Entire article
Applications Neiman Marcus expands visual search to provide instant gratification to consumers
Department store chain Neiman Marcus is expanding the visual recognition capabilities in its brand application to help consumers find the products they are looking for across all departments. Entire article
Content Mobile Minutes: Facebook’s digital assistant; Tumblr goes mobile-friendly; YouTube Gaming; Amazon’s smartphone surrender
Today in mobile marketing – Facebook tests AI-based digital assistant in challenge to Siri; Yahoo’s Tumblr gets mobile-friendly in bid to lure developers, brands from Facebook, Twitter, Snapchat; YouTube Gaming launches to take on Twitch; Amazon reportedly laying off engineers after Fire phone flameout. Entire article
Content How Express could introduce two-way Snapchat marketing to retailers – Mobile Marketer
Mobile Marketer today – How Express could introduce two-way Snapchat marketing to retailers; Harley-Davidson brings Periscope on the road, revealing 2016 lineup. Entire article
Advertising Nina Ricci sweetens gaming participation via fragrance giveaway – Luxury Daily
Luxury Daily today – Nina Ricci sweetens gaming participation via fragrance giveaway; Stuart Weitzman shows VMA viewers its dance moves in first TV commercial. Entire article
Columns Rewarding healthy lifestyles: The next wave of loyalty
In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person. Entire article
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