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Today’s headlines

Marketing How Chili’s tabletop tablets are driving charity donations and loyalty signups
Chili’s Grill and Bar is leveraging its tabletop tablet devices to make it easy for customers to donate to its annual fundraiser for St. Jude’s Children’s Research Hospital, and is rewarding those who have signed up for its mobile loyalty program with bonus points for each donation made. Entire article
Strategy Auntie Anne’s hops on mobile delivery bandwagon with Postmates integration
Auntie Anne’s is the latest food marketer to slip into the mobile delivery sector following an integration with the Postmates delivery application, enabling consumers in seven test markets to receive salty and sweet snacks in under an hour.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature speakers from Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship (see below for registration and agenda). Entire article
Applications Google Maps goes after Yelp, Waze with added features
Google is challenging food recommendation services such as Yelp, Trip Advisor and Urban Spoon with its recent update to the Google Maps mobile application, furthering its quest to become the one-stop digital hub for consumers. Entire article
Advertising Saks appeals to fashionable foodies with ongoing social campaign
Retailer Saks Fifth Avenue is bringing the culinary expertise of its in-store chefs to its consumers’ homes with a new online series. Entire article
Content Mobile Minutes: Apple shares pare loss; Uber for kids; Android’s Marshmallow; IPhone 6 cameras
Today in mobile marketing – Apple shares pare loss as Cook says China growth is strong; ‘Uber for kids’ service Shuddle jumps into carpooling; The next version of Android will be called ‘Marshmallow’; Apple to replace some iPhone 6 Plus cameras over blurry photos. Entire article
Content Reese’s penetrates autumn marketing overload with football social media contest – Mobile Marketer
Mobile Marketer today – Reese’s penetrates autumn marketing overload with football social media contest; Sherwin-Williams complements in-store paint swatches with color visualization app. Entire article
Advertising Luxe City Guides launches all-in-one travel app – Luxury Daily
Luxury Daily today – Luxe City Guides launches all-in-one travel app; How big of an effect will the market shake-up have on luxury? Entire article
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