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Today’s headlines

Applications Target’s Cartwheel drives 10pc more offer downloads via personalization
Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user. Entire article
Advertising Macy’s sees nearly 8pc engagement rate from Twitter’s new display ads
Last month, Macy’s rolled out a shoppable ad on the Twitter Audience Platform, extending its social media marketing to third-party applications and driving a 7.85 engagement rate.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, Forbes, AccuWeather, Washington Post
Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature speakers from Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship (see below for registration and agenda). Entire article
Research Lack of Wi-Fi on selling floor is a serious concern: report
Retailers are missing out on opportunities to connect mobile with bricks-and-mortar by leaving out Wi-Fi within store locations, with less than 50 percent having wireless Internet available on the selling floor, according to a report from RSR. Entire article
Social networks Sam’s Club promotes business support services with social media advice
Sam’s Club is extending its corporate social responsibility initiatives and promoting its business support solutions by unrolling an interactive social campaign inviting small business owners to submit their questions on its Facebook and Twitter accounts for expert advice. Entire article
Content Mobile Minutes: Android Wear watches; Apple raises funds; Uber bookings; Oracle acquires Maxymiser
Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser. Entire article
Content Audi sees 80pc higher completion rate with vertical mobile video ads – Mobile Marketer
Mobile Marketer today – Audi sees 80pc higher completion rate with vertical mobile video ads; White House Black Market celebrates individuality and social media in new campaign. Entire article
Advertising Shiseido partners with Lane Crawford to examine most meaningful things – Luxury Daily
Luxury Daily today – Shiseido partners with Lane Crawford to examine most meaningful things; Saks ups 10022-Shoe’s stride with Manolo Blahnik boutique. Entire article
Columns 5 words to describe courageous mobile marketers
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals? Entire article
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