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Today’s headlines


Payments
Mastercard transforms The Barclays into testing ground for in-app payments

Mastercard is continuing its tradition of bringing its latest technologies to The Barclays golfing event by enabling this year’s attendees to use the enhanced Masterpass solution to buy merchandise on-site and leverage the Qkr! with Masterpass application to order concessions directly to their seats.

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Merchandising
Sephora’s new sweepstakes boosts sales, Instagram audience for branded collection

Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.

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Webinars
Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Payments
Mary Kay provides flexible payment capability for sellers, shoppers via mobile

Mary Kay is providing its beauty consultants in Canada with an easier method of bringing payments to customers through mobile, making credit and debit purchases more accessible.

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Content
Mobile Minutes: Best Buy and virtual reality; New digital currency; Spotify’s IPO plans; Facebook’s political views

Today in mobile marketing – Best Buy poised to be virtual reality’s first mainstream test; Big banks plan to coin new digital currency; Spotify has a big wrinkle iron out before it goes public; Find out what Facebook thinks about your political views.

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Content
Lindt’s social giveaways get consumers hooked on new product – Mobile Marketer

Mobile Marketer today – Lindt’s social giveaways get consumers hooked on new product; Old El Paso’s promoted videos on Pinterest yield 4x ad memorability.

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Advertising
Moët & Chandon explores US cities for limited-edition bottle program – Luxury Daily

Luxury Daily today – Moët & Chandon explores US cities for limited-edition bottle program; Tag Heuer vies for attention of millions as China launches Mars mission.

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Columns
Chat bots: Turning SMS into a next-gen engagement platform

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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Columns
Why behavior matters more than thought leadership

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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