Today's headlines

Applications
JCPenney apps push mobile coupons in build-up to holiday season

Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push.

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Webinars
Aug. 25: Webinar: Pizza Hut, Foster’s wines: Mobile brand and product marketing in-store and beyond

How to conduct mobile marketing in-store, on the mobile Web and beyond? Learn from Pizza Hut and Foster’s Treasury Wine Estates in this free webinar on Aug. 25.

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Applications
GEICO expands insurance market via mobile

GEICO is expanding its mobile insurance market by letting consumers pay their auto insurance bill via an iPad and Android application.

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Marketing
Pepsi to keynote holiday Mobile Marketing Summit Sept. 2

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Database/CRM
Verizon’s investment in CardStar shows mobile loyalty, payments intertwined

Verizon Communications’ $400,000 investment in mobile loyalty specialist CardStar proves that value-added services are key to driving adoption of mobile payments.

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Events
Aug. 26: American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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