Today's headlines

Research
39pc of on-the-go consumers want location-based coupons: study

Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through mobile devices, according to JiWire.

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Applications
Barnes & Noble eyes ebook market share with updated app

Barnes & Noble is targeting greater market share for its nook ereader platform with an upgraded and rebranded iPhone application.

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Applications
Discover Financial, Firethorn partner for mobile gift card app

Qualcomm’s Firethorn Holdings has partnered with Discover Financial Services to create the transactional backbone for its new Swagg mobile gift card application.

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Marketing
Pepsi to keynote holiday Mobile Marketing Summit Sept. 2

How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Columns
Five tips for effective mobile retail promotions

The need to execute and record tax-accurate transactions has stood in the way of widespread adoption of many efficiency-enhancing mobile retail technologies.

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Events
Aug. 26: American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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