39pc of on-the-go consumers want location-based coupons: study
By Peter Finocchiaro
Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through mobile devices, according to JiWire.
Barnes & Noble eyes ebook market share with updated app
Barnes & Noble is targeting greater market share for its nook ereader platform with an upgraded and rebranded iPhone application.
Discover Financial, Firethorn partner for mobile gift card app
Qualcomm’s Firethorn Holdings has partnered with Discover Financial Services to create the transactional backbone for its new Swagg mobile gift card application.
Pepsi to keynote holiday Mobile Marketing Summit Sept. 2
By Staff reports
How will Pepsi, Kenneth Cole, ESPN, Steve Madden and Waterford Wedgwood tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
Five tips for effective mobile retail promotions
By a MCD columnist
The need to execute and record tax-accurate transactions has stood in the way of widespread adoption of many efficiency-enhancing mobile retail technologies.
Aug. 26: American Red Cross to keynote Nonprofits Mobile Day
How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.
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