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Today’s headlines

Content Will this be the year that retailers crack the code for driving mobile conversions?
BOSTON – At eTail East 2016 last week, retailers and vendors discussed how, as the crucial holiday shopping season approaches, they are expecting a surge in mobile traffic and are working furiously to uncover strategies for turning that traffic into sales, something that continues to be a challenge on mobile. Entire article
Software and technology Paul Mitchell brings virtual hair transformations to salons via YouCam
Paul Mitchell is enabling beauty enthusiasts to test out different hair colors by uploading a photo of themselves into the YouCam Makeup application, showcasing how beauty brands can drive product sales with virtual technology. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Database/CRM Le Tote leverages AI to fuel personalization and innovation
BOSTON – An executive from Le Tote at eTail East 2016 walked through how it leverages a data algorithm to make its rental recommendations and experience more personal on mobile and digital. Entire article
Database/CRM Wetzel’s Pretzels untwists sales via item-based mobile rewards, egift cards
Wetzel’s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards, underscoring another lucrative mobile sales opportunity for quick service restaurant chains. Entire article
Content Mobile Minutes: Pandora to expand; Twitter’s Quality Filter; Disney throws a curveball; Facebook traffic to news sites
Today in mobile marketing – Pandora nears deals for on-demand streaming; Twitter rolls out quality filter feature for all users; What’s behind Disney’s $1B investment in major league baseball’s digital arm; Facebook traffic to US news sites has fallen by double digits, report says. Entire article
Content Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads – Mobile Marketer
Mobile Marketer today – Best Buy, Microsoft drive 2.3pc coupon redemption rate with shared media ads; Flyers on United, American can now exchange location data for miles. Entire article
Mercedes-Benz revs up interest in US Open through tennis mockumentary – Luxury Daily
Luxury Daily today – Mercedes-Benz revs up interest in US Open through tennis mockumentary; Neiman Marcus appeals to ’90s nostalgia with conceptual collaboration. Entire article
Columns The problem with mobile games and ads
With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health. Entire article
Columns Why Pinterest is a platform that marketers cannot ignore
Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store. Entire article
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