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Applications
Allure Magazine on board with new beauty-appointment app

Backed by content from Condé Nast’s Allure Magazine, beauty-appointment tool BeautyBooked has released an app, expanding its reach to on-the-go consumers looking to book last minute appointments in several cities around the country.

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Applications
Hyatt leverages Uber on-demand taxi service to ease travel for guests

Hyatt Hotels is integrating its mobile application with the Uber ride-service app to make it easier for guests to get from their current location to their Hyatt hotel.

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Strategy
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Software and technology
TravelCenters of America saves truckers time with repair-request app

TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.

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Applications
Women, college-educated shoppers are top Ibotta users

Most of the top savers using mobile shopping application Ibotta are women and also tend to be well-educated, according to a survey of its users.

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Marketing
Gap’s Dress Normal fall campaign features mobile-friendly elements – Mobile Marketer

Mobile Marketer today – Gap’s Dress Normal fall campaign features mobile-friendly elements; Hooked on Phonics’ latest app Reading Pro attracts older, tech-savvy kids.

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Advertising
Dior showcases classic pieces on W magazine mobile ad – Luxury Daily

Luxury Daily today – Dior showcases classic pieces on W magazine mobile ad; Chloé merges multiple love stories to propel new fragrance.

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Columns
How does push compare to email?

Here are some important distinctions between email and push to ensure that you are providing the most useful, relevant content to them across both channels.

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