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Today’s headlines

Multichannel retail support Macy’s tests mobilized fitting rooms as in-store transformation continues
The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies. Entire article
Applications RetailMeNot aims to be go-to discounter with Apple Watch app
RetailMeNot has launched its Apple Watch application to better suit customers’ needs while shopping in stores, furthering the bridge between mobile and bricks-and-mortar commerce.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
Registration is open for the sixth annual Mobile Marketing Summit: Wearables and Holiday Focus 2015 in New York on Wednesday, Sept. 16. The daylong event at the Time & Life Building in midtown Manhattan will feature speakers from Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship (see below for registration and agenda). Entire article
Merchandising People StyleWatch gets mobile makeover with scan-to-shop content
The September issue of People StyleWatch is getting a mobile makeover thanks to augmented reality application Blippar, enabling readers to scan merchandise to instantly shop the items and receive additional fashion tips and music playlists on their smartphones. Entire article
Applications Firehouse Subs heats up mobile ordering and in-app gaming rewards
Firehouse Subs is rolling out a revamped application that includes mobile ordering capabilities, a must-have for fast-casual chains, as well as in-app gaming that enables consumers to receive additional loyalty points for extended engagement. Entire article
Content Mobile Minutes: Facebook leads news traffic; PayPal buys Modest; Viewable mobile ads; Apple Music retention
Today in mobile marketing – Facebook has taken over from Google as a traffic source for news; PayPal continues acquisition spree, buys ecommerce startup led by former Obama campaign CTO; Advertisers only want to buy viewable mobile ads, but sellers are waiting for standards; Apple disputes MusicWatch survey numbers on streaming retention. Entire article
Content Few marketers transcend mobile-first to revolutionize customer experience: Forrester – Mobile Marketer
Mobile Marketer today – Few marketers transcend mobile-first to revolutionize customer experience: Forrester; Express holds interactive Snapchat going behind-the-scenes with Stephen Curry. Entire article
Advertising Burberry drives traffic to revamped SoHo store with The Cut placement – Luxury Daily
Luxury Daily today – Burberry drives traffic to revamped SoHo store with The Cut placement; Barneys urges designers to think local with Made in New York initiative. Entire article
Columns Content’s specialized role in mobile and digital marketing
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds. Entire article
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