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Today’s headlines

Payments Venmo expands to third-party checkout as successes pile up
PayPal’s Venmo is now a major competitor in mobile payments with the launch of its checkout service on retail applications that features innovative sharing capabilities and follows a successful year marked by 140 percent growth. Entire article
Payments Baskin-Robbins’ triple-scoop app encompasses payments, offers, personalization
Ice cream shop chain Baskin-Robbins is borrowing from sister company Dunkin’ Donuts with a new application that loads virtual, reloadable cards for completing purchases. Entire article
Content No Bull focuses on video to drive mobile conversions
Fitness footwear and apparel online retailer No Bull is kicking up its mobile video strategy as it looks to take advantage of the merging of commerce and content. Entire article
Content Mobile Minutes: Uber and Didi; Geofilters ramp up; Transformers game; Mobile fees
Today in mobile marketing – Uber’s efforts to build Chinese business ultimately fail against homegrown rival Didi; Snapchat geofilters could become the new hashtag; Transformers massive mobile game launching in 2017; Telecoms consider fee hikes, as fierce price war plays out. Entire article
Content Social engagements with brands continue to grow in volume, sophistication: Forrester – Mobile Marketer
Mobile Marketer today – Social engagements with brands continue to grow in volume, sophistication: Forrester; Suicide Squad ushers in red carpet live streaming on Twitter. Entire article
Advertising Hugo Boss goes on demand with effortless shopping and impeccable service – Luxury Daily
Luxury Daily today – Hugo Boss goes on demand with effortless shopping and impeccable service; Ralph Lauren turns to TV to spotlight Olympic fashion. Entire article
Columns Why in-app advertising is a must for marketers
In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more than $7 billion by year-end 2020. Entire article
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