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Today’s headlines

Multichannel retail suport
Walmart boosts Scan & Go self-checkout with mobile coupons

Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Software and technology
Starbucks switches to Google Wi-Fi to provide faster Internet to customers

Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.

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Multichannel retail support
Nova Pontocom goes mobile as retail opportunities expand in Brazil

Brazilian retailer Nova Pontocom is partnering with Taqtile Mobility to create a mobile presence for its stores.

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Alfred Angelo makes shopping for bridal fashions social via new app

Bridal gown retailer Alfred Angelo has launched a mobile application enabling in-store customers to record a video of themselves trying on different outfits and post it to social networks.

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How did Apple lose its edge in tablets? – Mobile Marketer

Mobile Marketer today – How did Apple lose its edge in tablets?; Weather Channel updates mobile site for better navigation and forecasts.

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Armani extends eyewear campaign with video app initiative – Luxury Daily

Luxury Daily today – Armani extends eyewear campaign with video app initiative; Top 10 luxury brand multichannel marketers of H1.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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5 mobile marketing myths debunked

A growing number of marketers are experimenting with and leveraging the mobile medium, learning the best ways to expand their strategic marketing competency, although many have experienced a few bumps along the way.

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