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Multichannel retail suport
Walmart boosts Scan & Go self-checkout with mobile coupons

Walmart continues to ramp up its mobile in-store Scan & Go program by giving users the ability to clip coupons by tapping their smartphones and having the savings automatically applied when they check out.

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Marketing
Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Software and technology
Starbucks switches to Google Wi-Fi to provide faster Internet to customers

Starbucks is giving customers more reasons to spend time in-store by getting rid of its current AT&T Wi-Fi and partnering with Google to offer in-store Wi-Fi at up to ten times faster speeds.

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Multichannel retail support
Nova Pontocom goes mobile as retail opportunities expand in Brazil

Brazilian retailer Nova Pontocom is partnering with Taqtile Mobility to create a mobile presence for its stores.

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Applications
Alfred Angelo makes shopping for bridal fashions social via new app

Bridal gown retailer Alfred Angelo has launched a mobile application enabling in-store customers to record a video of themselves trying on different outfits and post it to social networks.

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Marketing
How did Apple lose its edge in tablets? – Mobile Marketer

Mobile Marketer today – How did Apple lose its edge in tablets?; Weather Channel updates mobile site for better navigation and forecasts.

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Advertising
Armani extends eyewear campaign with video app initiative – Luxury Daily

Luxury Daily today – Armani extends eyewear campaign with video app initiative; Top 10 luxury brand multichannel marketers of H1.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
5 mobile marketing myths debunked

A growing number of marketers are experimenting with and leveraging the mobile medium, learning the best ways to expand their strategic marketing competency, although many have experienced a few bumps along the way.

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