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Strategy
Mobile is key driver in back-to-school retail success

Mobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Research
Foursquare trumps Yelp in restaurant sector: report

Foursquare’s presence in the restaurant sector is outpacing Yelp’s when it comes to how these merchants connect with their patrons via the Web, according to a new report from Restaurant Sciences.

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Payments
Amtrak enhances passenger convenience with mobile ticketing on all trains

Following a successful test on five routes, Amtrak is expanding a digital ticketing program to all trains, enabling passengers to use their smartphones to present tickets to the conductor.

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Marketing
Shopkick taps Google, LinkedIn vet to accelerate mcommerce growth

Shopkick has hired Alexis Rask to help further the company’s position in mobile commerce, as well as create targeted and effective in-application marketing campaigns.

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Marketing
Tablet magazines stumbling to justify existence, spend – Mobile Marketer

Mobile Marketer today – Tablet magazines stumbling to justify existence, spend; Android, iOS apps generating 60pc more revenue this year: report.

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Advertising
Armani, Chanel kick off inaugural Architectural Digest tablet edition – Luxury Daily

Luxury Daily today – Armani, Chanel kick off inaugural Architectural Digest tablet edition; BMW employs 360-degree campaign to push Olympic Team USA support.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
Mobile: Monetize or be cannibalized

For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.

Entire article

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