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Today’s headlines

Applications
Fandango’s mobile commerce Android app surpasses 1.5M downloads

Movie ticket vendor Fandango’s commerce-enabled Android application has surpassed 1.5 million downloads since its launch at the beginning of the year.

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Applications
Apparel retailer Journeys awards mobile coupons via LBS game

Apparel retailer Journeys is offering consumers mobile coupons through the location-based game SCVNGR to drive foot traffic to its 800-plus locations nationwide.

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Multichannel retail support
Retail merchants use mcommerce platform to create mobile storefronts

Luxe Purses and Mint & Berry are among a number of merchants that are selling and promoting on eBay via a new multichannel platform.

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Marketing
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Database/CRM
How Coca-Cola’s mobile credit campaign may change shopper marketing

A Coca-Cola Co. promotion to reward shoppers with mobile credit via packages may pave the way for other packaged goods companies to follow suit.

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Events
American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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