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Today’s headlines

Database/CRM How Marriott’s real-time mobile rewards strategy results in 100pc conversions
Marriott is perfecting the art of doling out real-time rewards by targeting social media users mentioning the brand and offering them loyalty points that are instantly added to their accounts, resulting in a 100 percent conversion rate. Entire article
Software and technology Mobile Web’s pervasiveness demands innovation to bring products alive: Wayfair exec
BOSTON – An executive from Wayfair at eTail East 2016 explained that mobile Web growth has been persistent, meaning retailers need to focus on creating an optimized and meaningful experience to offset a corresponding drop on desktop. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Multichannel retail support Value store associates as brand ambassadors to push out innovations: Tumi exec
BOSTON – An executive from Tumi at eTail East 2016 stressed the importance of offering employees incentives to educate customers on digital platforms and mobile applications to ensure their success. Entire article
Content Mobile Minutes: NYT Now app shelved; Tencent overtakes Alibaba; Volvo, Uber team up; Hyundai on Alexa
Today in mobile marketing – New York Times to shelve NYT Now app; Tencent overtakes Alibaba as China’s most valuable tech company; Volvo and Uber team up to develop self-driving cars; Amazon’s Alexa can now boss around Hyundai Genesis cars. Entire article
Content Ford revs up mobile storytelling with consumer-facing virtual reality app – Mobile Marketer
Mobile Marketer – Ford revs up mobile storytelling with consumer-facing virtual reality app; T-Mobile, Sprint widen opening for media-rich experiences with unlimited data promises. Entire article
Advertising Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s – Luxury Daily
Luxury Daily today – Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s; Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness? Entire article
Columns Customer support is your brand’s untapped secret weapon
Barry Coleman, UserCare, customer support, mobile marketing, mobile commerce, mobile advertising, mobile, luxury marketing, luxury retail, luxury Entire article
Columns Is your location data actionable?
Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you. Entire article
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