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Today’s headlines

Social networks Kohl’s showcases monetization potential of live-streaming apps
Kohl’s is monetizing mobile live streams for its apparel brand LC Lauren Conrad, exhibiting the potential of applications such as Periscope and Meerkat not just to connect with fans, but to drive sales as well. Entire article
Software and technology Niemann Foods’ beacon rollout sees 20pc shopper engagement growth
Regional grocer Niemann Foods’ County Market division has rolled out beacons to all of its 44 stores after initial tests proved positive, with a 15 to 20 percent engagement growth week-over-week and hundreds of new daily mobile application downloads.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Applications Cleveland Cavaliers jumpstart concession sales with mobile in-seat ordering
Cleveland Cavaliers fans are now able to use their smartphones to purchase drinks, food and merchandise directly from their stadium seats while watching the 2015 National Basketball Association Playoffs and Finals, proving that in-seat mobile ordering is a must-have feature for sports arenas. Entire article
Applications Overstock.com introduces mobile gift cards in time for holiday season
Online discount retailer Overstock.com introduced a gift card feature into its mobile application, in which consumers can buy and share certificates with friends and family to further drive mobile sales and positive brand sentiment. Entire article
Content Mobile Minutes: Facebook Notes; Kim Kardashian on Instagram; Twitter in Asia; UberEats
Today in mobile marketing – Facebook takes on Medium and LinkedIn with new Notes look; Commentary: Why federal regulators care about Kim Kardashian’s Instagram feed; Twitter says to accelerate push for content partnerships in Asia; UberEats Food Delivery Comes to San Francisco. Entire article
Content Are marketers squandering the beacon opportunity with too many offers? – Mobile Marketer
Mobile Marketer today – Are marketers squandering the beacon opportunity with too many offers; GapKids proves SMS’ potency by linking customers with Ellen DeGeneres. Entire article
Advertising Mulberry marries mobile, in-store for Chinese Valentine’s Day – Luxury Daily
Luxury Daily today – Mulberry marries mobile, in-store for Chinese Valentine’s Day; Saks Fifth Avenue tunes in to Empire’s style with multifaceted effort. Entire article
Columns Is Apple really a luxury-sector brand?
I take issue with mass marketers that have declared Apple merchandise as luxury products. Entire article
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