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Today’s headlines

Search EBags boosts conversions by streamlining search and discovery
EBags, an online retailer of handbags, luggage, backpacks and accessories has created an engaging, innovative way to find the essential handbag on mobile devices by letting users swipe right if they “Love it” and left to “Leave it,” ultimately delivering a better way for shoppers to sort through its vast array of over 12,000 products. Entire article
Strategy House of Fraser’s beacon-enabled mannequins revamp in-store experience
British department store House of Fraser is testing beacon-enabled mannequins used for product search and mobilizing the in-store experience. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Merchandising QVC engages consumers post-sale with follow-up videos in email
QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy a newly purchased items. Entire article
Social networks Wanelo launches push notifications for sale items
Social shopping network Wanelo has begun sending push notifications to users who have saved certain items to let them know that those items have gone on sale. Entire article
Applications Pepco app empowers Mid-Atlantic energy customers with paperless billing
Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems. Entire article
Marketing JetBlue fuels improved customer service via iPad mini deployment – Mobile Marketer
Mobile Marketer today – JetBlue fuels improved customer service via iPad mini deployment; PEQ utilizes smartphones as a connected home remote. Entire article
Advertising The Ritz-Carlton fine-tunes app to guide consumer experience – Luxury Daily
Luxury Daily today – The Ritz-Carlton fine-tunes app to guide consumer experience; Department stores diversify email campaigns for fall headstart. Entire article
Columns 3 steps that allow mobile programs to build shopper trust
If mobile is such an opportunity, why are more sales not happening through tablets and smartphones? Entire article
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