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Today’s headlines

Database/CRM
Macy’s exec: Location-based mobile rewards key tactic to drive foot traffic

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

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Revenue
ShopNBC taps mobile site, app, affiliate network to accelerate mcommerce

ShopNBC and drugstore.com are among the merchants that have partnered with LinkShare’s affiliate network to track mobile commerce transactions.

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Applications
EBay’s Half.com launches first buying app with bar code scanning

With Half.com’s new iPhone applications targeting back-to-school shoppers, eBay has debuted its first buying application that integrates bar code-scanning technology.

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Marketing
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Applications
PayPal updates app to let users donate to 23,000-plus charities

PayPal has updated its iPhone application to let users donate to more than 23,000 charities, including The American Cancer Society, Save the Children and UNICEF.

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Events
American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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Content
Correction: Pizza Hut story, Aug. 17

Pizza Hut expects mobile to account for 50 percent of future mobile orders, not current orders. Sorry for the mistake.

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