Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.
With Half.com’s new iPhone applications targeting back-to-school shoppers, eBay has debuted its first buying application that integrates bar code-scanning technology.
How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.
PayPal has updated its iPhone application to let users donate to more than 23,000 charities, including The American Cancer Society, Save the Children and UNICEF.
How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.
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