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Today’s headlines

Social networks Sephora cedes Snapchat to Clinique for chummy sales pitch
Sephora recently partnered with Clinique spokeswoman Hannah Bronfman for a takeover of its Snapchat, showcasing how retailers, brands and celebrities are teaming up for social media cross-promotion to drive sales. Entire article
Applications 7-Eleven tacks on Passbook integration for app and Apple Watch
Convenience store chain 7-Eleven is adding Passbook support to its application to drive mobile purchases by streamlining transactions and making it easier for users to participate in the retailer’s loyalty program.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Merchandising QVC’s acquisition of Zulily points to consolidation of mobile flash sales
QVC’s acquisition of ecommerce retailer Zulily points to the shopping network’s desire to ramp up its mobile offerings to millennial moms and proves that mobile-optimized flash sale sites are increasingly retreating under the umbrella of larger brands. Entire article
Strategy Munchery unpacks chef-developed curated music playlists via Google Play
Meal delivery platform Munchery is attempting to drive purchases made from its mobile application with a Google Play Music partnership that enables customers to buy menu items accompanied by chef-developed themed playlists. Entire article
Content Mobile Minutes: Sprint and iPhone; IBM’s rodent brain; Successful apps; Samsung’s advantage
Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s ‘Rodent Brain’ chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay. Entire article
Content Some big retailers ignore their apps but at what cost? – Mobile Marketer
Mobile Marketer today – Some big retailers ignore their apps but at what cost?; General Mills scares up cereal box engagement with augmented reality. Entire article
Advertising Branded hotel apps transforming hallmarks of low-touch luxury: L2 – Luxury Daily
Luxury Daily today – Branded hotel apps transforming hallmarks of low-touch luxury: L2; Marc Jacobs gets inside muses’ heads in fall ad campaign films. Entire article
Columns How the Apple Watch changes consumer shopping behavior
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices. Entire article
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