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Today’s headlines

Multichannel retail support Gilt’s in-store debut gets positive response following full-bodied introduction
BOSTON – Executives from Hudson’s Bay Company at eTail East 2016 walked through the company’s distinct process for implementing change to consumers and detailed how it brought Gilt’s mobile presence into the bricks-and-mortar space. Entire article
Database/CRM RetailMeNot’s future lies in data-based decisions for content-driven commerce
BOSTON – An executive from RetailMeNot at eTail East 2016 revealed that the digital couponing platform will be putting data at the forefront of its mobile offerings, and suggested other retailers interested in better serving consumers should do the same. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Payments What does UnionPay’s Canadian QuickPass rollout mean for competitors?
UnionPay is bringing its mobile QuickPass platform to Canada, enabling a slew of merchants to accept its contactless payments without requiring a customer’s signature or PIN number, adding yet another major competitor to the digital payments space. Entire article
Applications New Haven expands mobile-enabled parking payments to express lots
New Haven, Conn., is the latest city to let residents and visitors pay for parking in express lots via the Parkmobile application, indicating that this capability could become commonplace in metropolitan areas across the United States. Entire article
Content Mobile Minutes: Google Duo; Airbnb tests travel guides; Snapchat eyes Vurb; Twitter on Apple TV
Today in mobile marketing – Google Duo is like FaceTime but more fun; Airbnb tests standalone app for travel guides and services; Snapchat may buy personalized search app Vurb for more than $100M; Twitter shares surge 7pc on talk of Apple TV deal. Entire article
Content Retailers should tap mobile media to integrate the customer journey – Mobile Marketer
Mobile Marketer today – Retailers should tap mobile media to integrate the customer journey; How Under Armour builds social currency to compete against Nike, Adidas: report. Entire article
Advertising Gucci ingrains brand symbols into consumer lexicon via in-app game – Luxury Daily
Luxury Daily – Gucci ingrains brand symbols into consumer lexicon via in-app game; Can Neiman Marcus recover from delayed IPO and diminished revenue? Entire article
Columns 4 steps to make mobile marketing more effective
When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent. Entire article
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