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Today’s headlines

Strategy Holiday success centers on seamless omnichannel and personal mobile experiences
This upcoming holiday season mobile will be at the forefront of commerce, and retailers will be leveraging its capabilities to boost sales through further personalization based on consumer data and securing greater omnichannel integration. Entire article
Multichannel retail support Kohl’s in-app wallet drives 30pc of mobile traffic
Kohl’s is bullish on mobile’s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Multichannel retail support Target sees 60pc repeat use for mobile-enabled store pickup
Target is bringing its partnership with Curbside, a shopping platform, to consumers in the New York and New Jersey regions after a successful West Coast test, enabling customers to purchase items from their smartphones and have them waiting for pick-up at a nearby store. Entire article
Applications Orbitz jumps ahead of competition by offering in-app vacation packages
Orbitz is raising the bar for online travel agents on mobile by becoming the first to offer vacation package purchasing options within its application. Entire article
Content Mobile Minutes: BlackBerry and PayPal; Samsung’s new phablets; Niantic Labs; Mcommerce in Indonesia
Today in mobile marketing – BlackBerry partnered with PayPal to enable BBM mobile payments; First look: Galaxy S6 edge+, Note5 aim to bring back Samsung’s groove; Google’s internal start-up Niantic Labs spins off; Smartphone shopping offers big opportunities in Indonesia. Entire article
Content Coca-Cola pops open beacons’ potential for more precise retargeting – Mobile Marketer
Mobile Marketer today – Coca-Cola pops open beacons’ potential for more precise retargeting; Why mobile wait lists help restaurants serve up better customer experience. Entire article
Advertising John Varvatos inspires risk-taking with Dark Rebel campaign – Luxury Daily
Luxury Daily today – John Varvatos inspires risk-taking with Dark Rebel campaign; Luxury brands perform well in Indian ecommerce market: report. Entire article
Columns 5 mobile best-practice tips for small businesses
According to a study by Global Web Index, 80 percent of shoppers consider smartphones a close second, only to PCs or laptops (91 percent), as the most popular devices used to search the Internet. Entire article
"Tools to Create and Manage Passbook Passes | SUMOTEXT" please click here to register now! Please click here to download report! sign up now!
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