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Today’s headlines

Strategy Wendy’s revitalizes selfie contests with MLB streaming subscription incentive
Wendy’s is attempting to break the mold for me-too selfie contests by inviting social media users to buy a discounted Frosty and upload a photo with it using a specific hashtag in exchange for a complimentary subscription to MLB.com’s live streaming sports service. Entire article
Applications Chick-fil-A nourishes mobile ordering with in-app map features
Quick serve restaurant chain Chick-fil-A is enhancing mobile ordering by making it easier for users to choose and find the correct restaurant for picking up their order, including a Google satellite map and a highlighted route. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Content Chelsea Football Club kicks up conversational commerce for 3D avatars
British soccer team Chelsea Football Club is building a fan base through the messaging application Rawr Messenger and enabling users to purchase digital merchandise to dress 3D avatars in team gear. Entire article
Content Mobile Minutes: Nokia phones redux; Google Fuchsia; EU rules; GM and Lyft
Today in mobile marketing – Ex-Rovio CEO hired to bring Nokia phones back to market; Is Google replacing Chrome OS, Android with Fuchsia?; EU plans to extend some telecom rules to Web-based providers; GM won’t comment on report of move to buy Lyft. Entire article
Content Pepsi transforms Twitter users’ photos into branded moments with stickers – Mobile Marketer
Mobile Marketer today – Pepsi transforms Twitter users’ photos into branded moments with stickers; Heineken pinpoints soccer-viewing venues via Google Maps-powered bar finder. Entire article
Advertising Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction – Luxury Daily
Luxury Daily – Harper’s Bazaar steps inside Les Parfumes Louis Vuitton for consumer introduction; Chinese affluent rank healthcare ahead of finances among top concerns: report. Entire article
Columns Millennial women and visual platforms
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers. Entire article
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