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Today’s headlines

Dunkin’ Donuts drills down on location to boost mobile payments app

Dunkin’ Donuts has given its mobile payments strategy a jolt in the past year, evidenced by the 3.5 million application downloads and continuous marketing push behind its application.

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Buffalo Wild Wings boosts in-store traffic with fantasy football augmented reality app

Buffalo Wild Wings is releasing a mobile application that includes an augmented reality feature that only works in-store and is aimed at driving consumers to restaurants during fantasy football season.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Email click-to-open rates on mobile significantly trail desktop: report

While 48.46 percent of retail email opens happen on a mobile device, the 11 percent click-to-open rate on mobile is significantly lower than desktop’s 21.05 percent, according to a Yesmail Interactive report released today.

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Web site development
Fathead mobile conversions up 90pc YOY after responsive design revamp

PHILADELPHIA – A Fathead executive at eTail East chalked up an increase in mobile traffic and conversions from the first half of this year to a recent massive overhaul of the company’s site using responsive design.

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Marketers favor in-app messages over push notifications for contextual content – Mobile Marketer

Mobile Marketer today- Marketers favor in-app messages over push notifications for contextual content; SMS marketing to get a boost from dismissal of pivotal law suit.

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Spotify helps luxury brands build identities, engage with consumers – Luxury Daily

Luxury Daily today – Spotify helps luxury brands build identities, engage with consumers; Balenciaga teases new handbag with branded microsite.

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Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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