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Today’s headlines

Advertising
Marie Claire lets users shop luxury designers via issue

Hearst’s Marie Claire is letting readers shop from more than 200 luxury brands via the pages of its September issue.

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Web site development
Promotions of the moment a key feature for mcommerce sites: panelist

BALTIMORE – Retailers should prominently feature major promotions of the moment on their mobile commerce site’s homepage, per a QVC executive.

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Applications
Apps do more for in-store transactions than mcommerce: Usablenet exec

BALTIMORE – Jason Taylor is bullish on the mobile Web for mobile commerce, but applications – do not even ask. Does the Usablenet executive know something that others do not?

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Marketing
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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The end of the app

In the last two years almost every self-respecting marketing manager wanted an iPhone app, despite the fact that less than 3 percent of the Dutch population owns an iPhone.

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Events
American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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