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Today’s headlines

Multichannel retail support Macy’s store reduction reflects retailers’ boundless search for omnichannel
Macy’s plans to close 100 bricks-and-mortar locations is indicative of a desire to balance its digital and physical presence, but this is just one of the big risks being taken by retailers desperate to gain an upper hand in omnichannel. Entire article
Research Smartphones influence 84pc of millennials shopping in stores: report
Retailers should stop thinking of mobile as a disruptor but instead embrace it to help usher in sales by making the shopper’s journey more efficient, as 34 percent of consumers leverage devices in-store for product information, according to new insights from Alliance Data. Entire article
Webinars Webinar on Aug. 31: 10 Key Influencer Marketing Predictions
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET. Entire article
Advertising Auto dealerships bridge gap between social media, car buyers
Car dealers such as Colorado’s John Elway Dealerships are leveraging’s new ad solution to forge connections with potential buyers by serving them mobile-optimized targeted ads on Facebook and Instagram, driving traffic directly to their sites. Entire article
Strategy Mobile commerce in review: Social and loyalty sales
Some retailers are driving excitement and sales by rewarding loyal customers with exclusive access to merchandise on social media. Watch this video for the full analysis. Entire article
Content P&G shakes up social targeting strategy with college-centric Twitter party – Mobile Marketer
Mobile Marketer today – P&G shakes up social targeting strategy with college-centric Twitter party; Duck Tape’s mobile road trip shows off creative uses for product. Entire article
Advertising Audi advocates for everyday and extreme use in new ad – Luxury Daily
Luxury Daily today – Audi advocates for everyday and extreme use in new ad; Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report. Entire article
Columns 5 trends shaping in-app advertising
The consumer now spends an enormous amount of time on mobile. Within the medium, the average user spends nearly 200 minutes in mobile applications daily, compared to 22 minutes on the mobile Web. Entire article
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