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Today’s headlines

Advertising Olive Garden thinks outside the Redbox with SMS-enabled promotion
Olive Garden’s popular “Buy One, Take One” has returned in a new SMS-enabled promotion with Redbox, as the chain aggressively explores new ways of putting deals in front of as many eyes as possible. Entire article
Messaging RetailMeNot deploys beacons at 180 colleges for back-to-school blitz
PHILADELPHIA – RetailMeNot this week launched a back-to-school marketing campaign with its retail partners that will leverage a beacon network the shopping app has distributed across 180 college campuses. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Applications Frank & Oak brings excitement to mobile with timed offers
PHILADELPHIA – Men’s clothing retailer Frank & Oak built an immersive experience for its mobile application that borrows some of the attributes of deal-driven sites such as Entire article
Research 25pc of US Hispanics book travel via mobile: survey
One quarter of United States Hispanics have booked travel reservations on mobile in the past year, according to a Best Western survey. Entire article
Applications Dolce Hotels transforms sales process with mobile solutions
PHILADELPHIA – Despite resistance from upper management, conference hotel chain Dolce has transformed the sales process to drive more leads anywhere and at any time through a number of mobile solutions. Entire article
Email Apple Vacations’ renovated email program increases engagement, return shoppers
PHILADELPHIA – While email has managed to stay afloat during a technology revolution, it has become imperative that promotional emails must be targeted and truly relevant to each recipient. Entire article
Marketing McDonald’s fans mobile strategy with real-time, real-world interactions – Mobile Marketer
Mobile Marketer today – McDonald’s fans mobile strategy with real-time, real-world interactions; How rigorous testing helped Marriott deploy responsive design. Entire article
Advertising Dolce & Gabbana reaches consumers through ad on Vogue Web site – Luxury Daily
Luxury Daily today – Dolce & Gabbana reaches consumers through ad on Vogue Web site; Jaeger-LeCoultre supports ovarian cancer fighters through in-store exhibits. Entire article
Columns New rules of customer engagement
Marketing faster network speeds and offering new devices is no longer enough to keep customers on board. Now wireless carriers are also competing to provide to the best customer experience. Entire article
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