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Today’s headlines

Staples exec applauds location-based coupons for driving mcommerce, attribution

PHILADELPHIA – A Staples executive at eTail East said that location-based, in-application coupons not only help the retailer hit higher levels of mobile commerce, but are also one of the few ways that the retailer can track the in-store to online sales impact.

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Software and technology
JetBlue integrates mobile, CRM for personalized in-flight service

PHILADELPHIA – A JetBlue executive at eTail East spoke about several new ways that the airline is leveraging mobile, including in-flight Wi-Fi, tablets and some opportunities with wearable technology and augmented reality.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Wayfair’s Joss & Main prioritizes apps over mobile Web to drive sales

PHILADELPHIA – A Joss & Main executive at eTail East said that as the company has built up its mobile strategy over the past year to encompass 40 percent of business, applications have played a key role for the online brand.

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Chase, Groupon ramp up mPOS offerings to serve smaller businesses

Chase Paymentech and Groupon have both recently announced advancements to their mobile point-of-sale offerings in an effort to provide easier payment technology for smaller businesses.

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Facebook eyes mobile payments but faces many challenges, including PayPal – Mobile Marketer

Mobile Marketer today – Facebook eyes mobile payments but faces many challenges, including PayPal; Establishing trust with a secure mobile site.

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DVF boasts new fall/winter collection via mobile ads – Luxury Daily

Luxury Daily today – DVF boasts new fall/winter collection via mobile ads; When is product expansion too big a risk?

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Thoughts on banner ads for brands going mobile

I have heard countless discussions lately at conferences with media executives saying, “We’re ready to get going on mobile.” But the next sentence goes something like this: “Except we don’t really know what it is.”

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