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Multichannel retail support
QVC tests walled mobile social platform to drive TV viewership

PHILADELPHIA – A QVC executive at eTail East revealed a new social platform and pinpointed mobile’s role in driving television tune-ins as part of the new rollout.

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Revenue
Nordstrom’s Hautelook drives 40pc of conversions via mobile

PHILADELPHIA – A Hautelook executive at eTail East revealed that in addition to seeing an uptick in mobile traffic, the medium is also converting significantly.

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Strategy
Rue La La exec: Multiscreen users six times more valuable than single-screen shoppers

PHILADELPHIA – A Rue La La executive at eTail East pointed to multichannel users as key to the brand’s success as more traffic, revenue and investment shifts over to mobile.

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Analytics
1800Flowers tests mobile fingerprinting for tracking cross-channel shoppers

PHILADELPHIA – A 1800flowers.com executive at eTail East said that the company is using mobile fingerprinting among other methods to get as many perspectives on consumer data as possible.

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Marketing
Millennial Media’s Jumptap deal brings scale but monetization still an issue – Mobile Marketer

Mobile Marketer today – Millennial Media’s Jumptap deal brings scale but monetization still an issue; Amazon’s push notification service needs more than low-ball pricing.

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Advertising
Omega launches catalog mobile app to display timepieces – Luxury Daily

Luxury Daily today – Omega launches catalog mobile app to display timepieces; Gucci files suit against counterfeit sites, protects brand image.

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Columns
Mobile advertising implications of Millennial Media’s buy of Jumptap

There is an oft-quoted line in technology that many are over optimistic in the short term and overly pessimistic about the long term.

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