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Today’s headlines

Software and technology Beyond the Rack exec: If you build it, they will download it
BOSTON – An executive from Beyond the Rack at eTail East 2015 believes that all retailers should introduce a mobile commerce application, but they need to put significant effort into it and not simply launch one for the sake of being mobile. Entire article
Applications exec: Speed and optimization are essential for mobile sales
BOSTON – An executive from at eTail East Boston 2015 stressed the importance of optimizing a mobile application to ensure higher sales and less customer frustration, including making the checkout process as fast as possible.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Payments Samsung Pay gets September launch, heating up Android payments competition
Samsung is hoping to grab a slice of the lucrative mobile wallet sector with its own branded payment system for consumers, Samsung Pay, which launches in September in the United States and faces stiff competition from a slew of other bigwigs. Entire article
Multichannel retail support unboxes visual search for snap-to-shop instant gratification is partnering with visual search company Slyce to allow mobile site visitors to take a photo of any footwear on the street or in print ads to shop closely matching products from its inventory, highlighting the cachet of snap-to-shop functions. Entire article
Content Mobile Minutes: WeChat grows; Mobile order and pay; Whisper app; Apple’s business push
Today in mobile marketing – WeChat’s growth shows why messaging apps attract big valuations; Mobile order & pay – the ultimate brand experience (just ask Starbucks); Anonymity working for Whisper app; With iPad sales falling, Apple pushes into businesses. Entire article
Content Millennial-focused retailers find right mobile match with celebrity Instagram takeovers – Mobile Marketer
Mobile Marketer today – Millennial-focused retailers find right mobile match with celebrity Instagram takeovers; United Airlines tests beacons to navigate travelers at the airport. Entire article
Advertising Talk-worthy, shareable content key to word of mouth amplification: report – Luxury Daily
Luxury Daily today – Talk-worthy, shareable content key to word of mouth amplification: report; Millennials’ wealth management preferences differ from boomers: report. Entire article
Columns Why luxury brands must invest more in digital advertising
“The Internet is the only medium that can reach almost all luxury buyers in all markets,” noted a Google study of global luxury shoppers. Yet, this fact goes strangely unexamined by the legacy luxury brands. Entire article
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