RSS |  Advertise with us |  Also known as Mcommerce Daily |  Follow us on TwitterFollow us on Twitter August 14, 2014
Read more on | Jobs | Blog
Subscribe to email newsletter   

Today’s headlines

Content Barneys pushes personalized content on mobile to drive conversions
PHILADELPHIA – Clothing retailer Barneys is working hard to make sure the shopping experience on mobile devices is as personalized as possible by pushing product recommendations and other content based on browsing history, and connecting browsing to actual transactions. Entire article
Payments Amazon takes aim at Square with low-fee mobile card processing service
Amazon made its widely anticipated move into mobile credit-card processing with the launch of Amazon Local Register, taking on rivals Square and PayPalHere by offering a low transaction rate of 1.75 percent per swipe. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Web site development Retailers at eTail diverge over responsive Web design’s benefits
PHILADELPHIA – Responsive Web design was a big topic at eTail East 2014, with many retailers planning to launch responsive sites in time for the upcoming holiday shopping season while others insisted the strategy lacks the necessary customer focus to ensure success. Entire article
Strategy Mobile experiences must be fundamentally different
PHILADELPHIA – Retail executives speaking at eTail East 2014 session this week stressed that mobile is fundamentally different and therefore requires completely different experiences. Entire article
Web site development Zachy’s looks to boost online success with responsive Web design
PHILADELPHIA – Wine and liquor retailer Zachy’s hopes to take its recent successful foray into targeting customers online and extend the reach into mobile with the upcoming launch of a responsive Web site. Entire article
Analytics Pool Supply World adapts its attribution model for mobile
PHILADELPHIA – Pool Supply World has no expectations that it will generate a significant amount of mobile commerce anytime soon, but it has made some efforts to identify its mobile visitors and correlate them with their desktop visits. Entire article
Marketing Negative Google Glass sentiment raises questions for marketers – Mobile Marketer
Mobile Marketer today – Negative Google Glass sentiment raises questions for marketers; How Domino’s Pizza leverages mobile to reinvent customer interactions. Entire article
Advertising Frick Collection provides extended, immersive visitor experience via app – Luxury Daily
Luxury Daily today – Frick Collection provides extended, immersive visitor experience via app; Hermès goes beyond product placement with personified watches. Entire article
Please click here to register now! Please click here to register now! sign up now!
Read all the news on | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising:  | Advertisement rates

Copyright 2014 Napean LLC. All rights reserved. Privacy policy | Contact us 401 Broadway, Ste. 1408, New York, NY 10013

Share on FacebookShare on LinkedInShare on Twitter