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Today’s headlines

Macy’s hones in on mobile email, SMS for improved holiday experiences

PHILADELPHIA – A Macy’s executive at eTail East said that as the retailer gears up for the holidays, the company plans to make a harder play into email, SMS and responsive design.

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Urban Outfitters exec says immersion, engagement are mobile challenges

PHILADELPHIA – An Urban Outfitters executive at eTail East acknowledged that the company’s mobile efforts are good from a tactical experience, but the company still a ways to go in creating compelling mobile experiences.

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Mobile Marketing Summit New York Sept. 12: GE, American Eagle, Citi, Gilt, Time, Ogilvy, Cabela’s, InterContinental

Registration is open for the Mobile Marketing Summit: Holiday Focus 2013 conference Thursday, Sept. 12 with speakers from GE, American Eagle Outfitters, Citi, Gilt, Time Inc., Ogilvy & Mather, Cabela’s and InterContinental Hotels. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Social networks
Facebook exec: Getting it right on mobile is more important

PHILADELPHIA – A Facebook executive at eTail East said that it is crucial for retailers to get it right in mobile because they have fewer chances to succeed than they do with in-store and on desktops.

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CVS/Pharmacy iPad app mimics in-store experience

PHILADELPHIA – A CVS/Pharmacy executive at eTail East said that the company is exploring new mobile layouts to give customers a personalized experience through an iPad application.

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Facebook, Twitter sphere of influence moves offline as mobile grows – Mobile Marketer

Mobile Marketer today – Facebook, Twitter sphere of influence moves offline as mobile grows; Outback Steakhouse leverages mobile location to target competitors’ customers.

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Audi teaches drivers maintenance tips with augmented reality app – Luxury Daily

Luxury Daily today – Audi teaches drivers maintenance tips with augmented reality app; Beauty collections ideal for brands to create complete image.

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Can brands grow mobile commerce alone?

We are spending more time than ever on our mobile devices and they are fast becoming our preferred way to source and purchase products. This does not mean we are not using desktops to purchase anymore.

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