RSS | Advertise with us | Also known as Mcommerce Daily | Follow us on TwitterFollow us on Twitter August 14, 2012

Read more on | Jobs | Blog
Subscribe to email newsletter

Today’s headlines

Top do’s and don’ts of mobile commerce

The mobile commerce space is growing at a rapid pace and marketers are increasingly incorporating new technologies such as NFC to drive sales. Although effective, many companies are still not using mobile to the best of their abilities to drive engagement.

Entire article

Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

Entire article

IKEA brings fall catalog to life through augmented reality

IKEA is letting consumers redecorate their homes via a new augmented reality mobile application.

Entire article

Procter & Gamble’s Gain drives brand awareness via mobile coupon incentive

Procter & Gamble’s Gain brand is encouraging consumers to learn more about its products with a mobile advertising campaign that aims to bolster the company’s email database by offering a coupon.

Entire article

Multichannel retail support
Junk Food uses QR codes for digital boutiques with low carbon footprint

Vintage t-shirt online retailer Junk Food has a new physical presence that uses digital displays inside a California mall and QR codes to enable shoppers to make a purchase.

Entire article

Software and technology
Augmented reality is the new QR code – Mobile Marketer

Mobile Marketer today – Augmented reality is the new QR code; Motorola cutbacks reflect Google’s challenges in becoming as profitable as Apple.

Entire article

Tourneau extends reach of digital lifestyle magazine via iPad app – Luxury Daily

Luxury Daily today – Tourneau extends reach of digital lifestyle magazine via iPad app; Korean luxury market growing 12pc each year: study.

Entire article

Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

Entire article

Collecting mobile numbers: It’s all about brand engagement

For many consumers, mobile devices are the last fortress of privacy – the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.

Entire article

Read all the news on | Subscribe

Mobile Commerce Daily is published each business day. Thank you for reading us. Please click here to subscribe or unsubscribe. Feedback is welcome.

We welcome advertising queries. Please click here for details and we will promptly get back to you. Thank you.

News tips: Advertising: | Advertisement rates
Copyright 2012 Napean LLC. All rights reserved. Privacy policy | Contact us

Share on FacebookShare on LinkedInShare on Twitter