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Today’s headlines

Software and technology The Limited shifts majority of technology focus to mobile
BOSTON – An executive from The Limited at eTail East 2015 explained that the retailer is focused on mobile growth for the future, as the technology is in constant upheaval and requires significant effort to stay on top of the latest developments. Entire article
Multichannel retail support Wyndham leverages mobile to bridge customer journey gap
BOSTON – An executive from Wyndham at eTail East 2015 explained that while mobile has been a significant disruption for the business, it is helping bring the brand closer to customers during the stay portion of their journey.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Strategy Dunkin’ Donuts sweetens summer sales by tapping into fans’ personalities
Dunkin’ Donuts is putting a new twist on a seasonal sweepstakes by driving consumers to discover personality traits correlating to their favorite flavor of iced tea via an interactive quiz and encouraging fans to share their results on social media for a chance to win a year’s supply of iced tea. Entire article
Applications Carl’s Jr. adds sizzle to mobile loyalty with welcome offer
Carl’s Jr. is cooking up a loyalty application to serve to Canadian customers that includes payment, gifting and rewards options, and is welcoming new users with a $10 credit on mobile to fuel in-app purchases. Entire article
Content Mobile Minutes: Macy’s vs. Amazon; MCX tests begin; Facebook in India; App tackles conference calls
Today in mobile marketing – Will omnichannel keep Macy’s ahead of Amazon?; Retailers to begin public tests of MCX mobile payment app but face hurdles; Facebook struggles to sell advertising in India; Messaging app declares war on crappy conference calls. Entire article
Content Social ad budgets should be moved over to media teams: Forrester – Mobile Marketer
Mobile Marketer today – Social ad budgets should be moved over to media teams: Forrester; Reebok sees correlation between interactive media and sales. Entire article
Advertising Mercedes taps Instagram’s potential for Concours d’Elegance timeline – Luxury Daily
Luxury Daily today – Mercedes taps Instagram’s potential for Concours d’Elegance timeline; Does luxury have a place in the subscription box arena? Entire article
Columns Q2 2015 mobile site performance benchmark report
The fourth installment in an exclusive series, this publication is reporting on quarterly mobile site performance as monitored by Catchpoint Systems, New York. Find out in this installment how leading brands in the retail, banking and travel sectors fared. Entire article
Columns How wearables hold potential for consumers and brands
IDC estimates that technology manufacturers will ship a total of 45.7 million wearables in 2015 and that, by 2019, total shipment volume will reach 126.1 million globally. Entire article
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