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Today’s headlines

Multichannel retail support Are apps worth the investment to acquire new customers?
PHILADELPHIA – Given the significant investment needed to sustain mcommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers. Entire article
Shopping Combatant Gentlemen preps shopping app to ramp up mobile merchandising
PHILADELPHIA – Combatant Gentlemen is preparing to launch a shopping mobile application that will center on product merchandising using strong images and targeted promotions, the online men’s fashion label revealed during a discussion panel at eTail East 2014. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Applications Roger Wilco capitalizes on mobile moment with wine app
PHILADELPHIA – Roger Wilco Discount Liquor has taken a logical approach to mobile commerce that leverages the “in the moment” nature of handheld devices. Entire article
Multichannel retail support Lovesac, Moret Group reevaluate mobile strategies while balancing multichannel
PHILADELPHIA – Multichannel organizations furniture retailer Lovesac and fashion brand the Moret Group are focusing on building one-to-one relationships via mobile tools for wholesome brand experiences, according to executives speaking during a keynote panel discussion at eTail East 2014. Entire article
Web site development AutoTrader.com sees need for speed, consistency in mobile experience
PHILADELPHIA – AutoTrader.com learned from the revamp of its Web sites and mobile apps that both performance and appearance need to meet customer expectations to drive business results. Entire article
Database/CRM Shari’s slices into mobile for shift toward building loyalty
Full-service restaurant chain Shari’s Café & Pies has launched a mobile rewards program to support a strategic shift from a focus on coupons to building loyalty. Entire article
Marketing 4 ways to avoid the risks of responsive design – Mobile Marketer
Mobile Marketer today – 4 ways to avoid the risks of responsive design; Furniture retailers shrug off geofencing, prefer mobile Web over apps. Entire article
Advertising Rolls-Royce enables fan aspirations via gaming partnership – Luxury Daily
Luxury Daily today – Rolls-Royce enables fan aspirations via gaming partnership; Swarovski sponsors Hollywood costume exhibit to recognize craft. Entire article
Columns 4 ways to avoid the risks of responsive design
While responsive design can be a great tool for retailers and ecommerce brands looking to reach mobile users, more marketers are finding out the hard way that it can actually hurt Web site performance and sales. Entire article
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