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Today’s headlines

Social Networks Urban Outfitters masters social by mimicking millennials’ behaviors
PHILADELPHIA – Lifestyle brand and retailer Urban Outfitters’ is experiencing social success by catering content to millennials who are overwhelmed by technology, according to a marketing executive at the Social Commerce Summit at eTail East 2014. Entire article
Payments TGI Friday’s fast tracks at-the-table mobile payments with QR codes
TGI Friday’s is allowing mobile customers at a Manchester restaurant to pay bills by using a free mobile application to scan QR codes without having to wait for a card terminal. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Strategy Mall of America makes mobile marketing more human
PHILADELPHIA – Mall of America takes a comprehensive, highly engaged approach to social media and mobile marketing, which it is now expanding to a sister property in Canada. Entire article
Social Networks Deb Shops uses variegated social media strategies to acquire new shoppers
Specialty retail chain Deb Shops experiments with new social platforms on an ongoing basis and urged marketers at eTail East 2014 to create compelling and engaging content that differs per platform. Entire article
Payments OpenTable’s mobile payments rollout launches with Smith and Wollensky
Online restaurant reservation service OpenTable launched a national rollout of its mobile payment system, starting with dozens of restaurants in New York, driving convenience for diners in an increasingly cashless world. Entire article
Advertising Product listing ads have big potential for reaching mobile shoppers
PHILADELPHIA – Google Shopping was cited by several execuives at eTail East 2014 as a big opportunity for retailers to connect with mobile shoppers using mobile Product Listing Ads. Entire article
Marketing Hilton blends corporate strategy with brand expertise for social media – Mobile Marketer
Mobile Marketer today – Hilton blends corporate strategy with brand expertise for social media; Puma fast tracks mobile with comprehensive theScore sponsorship. Entire article
Advertising Luxury Collection Algarve launches app to improve guest experience – Luxury Daily
Luxury Daily today – Luxury Collection Algarve launches app to improve guest experience; Fortnum & Mason highlights heritage through expedition sponsorships. Entire article
Columns Back-to-school spending to grow 3.3pc: NRF
The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013. Entire article
Columns Why mobile conversions lag behind desktop
Mobile first. We hear it everyday, but mobile conversions still lag behind desktop. Some fault mobile as an inferior advertising medium, but observed trends suggest otherwise. Entire article
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