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Today’s headlines

Web site development
Jelly Belly ups conversion, bounce rates with smartphone shoppers

Candy maker Jelly Belly Candy Co. is improving conversion and bounce rates among smartphone users with the mobile-optimized Web site it launched.

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Applications
Mobiata, Travelocity offer hotel booking via iPhone app

Travel application company Mobiata partnered with Travelocity to offer a wide range of options for consumers looking to book hotel rooms via their mobile device.

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Banking
Sybase 365 upgrades mcommerce banking services

Sybase 365 is expanding its mobile commerce offerings with a mobile banking service that features multichannel functionality and multi-device support.

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Marketing
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Column
5 best-practice tips for mobile commerce

Consumer behavior on a mobile device is distinct from that on a PC. Mobile users are not typically browsing Web sites, but are deliberately searching for a product.

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Events
American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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