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Today’s headlines

Multichannel retail support Sephora muscles into subscription services with help from mobile offers
Sephora is betting mobile can help it compete in the subscription services space, with plans to include mobile offers, Spotify playlists and codes for accessing content via smartphones when it starts testing beauty boxes this fall. Entire article
Payments American Express swipes in Apple Pay for corporate card holders
American Express is enabling its corporate card holders to pay with their smartphones while on-the-go via a new partnership with Apple Pay, highlighting how the payment platform continues to gain steam in the financial sector.
Entire article
Advertising Mobile Marketing Summit New York Sept. 16: Sears, Citi, Pep Boys, UNICEF, Forbes, AccuWeather, Washington Post
How are Sears, Citi Consumer Banking, Pep Boys, U.S. Fund for UNICEF, Forbes Media, AccuWeather, The Washington Post, Resource/Ammirati, mCordis, Mindshare, Somo, DigitasLBi and Urban Airship tackling mobile for the holidays? Register for the 6th Annual Mobile Marketing Summit Sept. 16 in New York to find out from senior brand, retailer, agency and media executives speaking at the exclusive summit. Entire article
Search exec emphasizes importance of testing paid search for individual products
BOSTON – An executive from at eTail East 2015 explained the importance of testing and customizing paid search results for individual products on Google, making sure to adjust a strategy based on what works for a particular item and platform. Entire article
Applications Starwood Hotels jumps into millennial dating pool with Hinge loyalty perks
Starwood Hotels is teaming up with dating application Hinge as the first major partner for the HingePerks program, which rewards loyal users with branded experiences and products. Entire article
Content Mobile Minutes: Skin sensors; Twitter and NFL; Apple embraces mcommerce; Facebook vs. YouTube
Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online ‘store’ for ‘buy’ buttons; Facebook isn’t a real threat to YouTube … yet. Entire article
Content Looming mobile ad-blocking crisis favors native ad growth – Mobile Marketer
Mobile Marketer today – Looming mobile ad-blocking crisis favors native ad growth; Clorox cultivates Google as mobile micro-moments impact purchasing. Entire article
Advertising Skyjet uses Apple Pay to simplify private air travel within mobile app – Luxury Daily
Luxury Daily today – Skyjet uses Apple Pay to simplify private air travel within mobile app; Van Cleef & Arpels targets travelers with two-for-one watch. Entire article
Columns Why Bluetooth could be the game-changer in mobile payments
The answer to merging the worlds of mobile and in-store retail lies in having a solution that offers the factors of function, convenience and a great user experience. Entire article
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