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Today’s headlines

Multichannel retail support How some beacon programs are missing the mark
Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research. Entire article
Multichannel retail support Galeries Lafayette eases store navigation for shoppers with app
Galeries Lafayette, an upscale French department store in Paris, launched a mobile application with an interactive navigation guide that helps shoppers find items more easily. Entire article
Strategy Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Applications Auntie Anne’s rolls out a freshly baked loyalty app
Pretzel franchise Auntie Anne’s has become the newest mobile loyalty player rolling out a robust program in assertion of its ability to thrive amidst competition via the intelligent use of technology to directly impact the customer experience. Entire article
Social networks Lands’ End rewards Twitter followers with jean giveaway
Apparel and accessories retailer Lands’ End is giving away a free pair of jeans to its Twitter followers every day in August as families prep for the back-to-season by packing away their shorts and shopping for long pants. Entire article
Search Hostelworld’s new iPad app reflects shift from hybrid to native
Budget travel site Hostelworld has released a new native application for the iPad which recognizes the importance that mobile plays for its customers in extending booking to tablets. Entire article
Marketing Restaurant chains eat up mobile for more personal, timely relationships – Mobile Marketer
Mobile Marketer today – Restaurant chains eat up mobile for more personal, timely relationships; Pillsbury Toaster Strudel taps Fruit Ninja app in More Fruit campaign. Entire article
Advertising Chaumet assists consumer research with bridal themed mobile app – Luxury Daily
Luxury Daily today – Chaumet assists consumer research with bridal themed mobile app; Marc Jacobs leads with craftsmanship for handbag launch. Entire article
Columns Wearables are the new loyalty frontier
My prediction is that wearables will take over helping consumers shop, purchase and share, and so loyalty must embrace them sooner or later. Entire article
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