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Advertising
Victoria’s Secret marries video, location in interactive mobile commerce-enabled ads

Victoria’s Secret is going all out for its new advertising campaign, which incorporates video, social media and location in an effort to drive in-store traffic and sales.

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Advertising
Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital

Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Content
Macy’s, Sephora partner with Lucky for mobile-optimized ecommerce platform

Macy’s and Sephora are among Lucky’s initial retail partners in the new MyLuckyMag.com ecommerce site, which lets readers buy products featured in the magazine using their iPad, Kindle Fire or Nook Tablet devices.

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Advertising
Warner Bros. drives movie ticket sales through new mobile campaign

Warner Bros. is ramping up awareness for its “The Campaign” film via a new mobile advertising initiative that encourages consumers to buy tickets for the movie.

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Research
Behavior, context and interactivity unlock mobile, local and social marketing: Forrester

With consumers using multiple devices to access content, marketers need to focus more on user behavior before technology for effective marketing, according to a new report from Forrester Research.

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Marketing
Google and Apple go head-to-head over voice search – Mobile Marketer

Mobile Marketer today – Google and Apple go head-to-head over voice search; What Chipotle could have done to make its mobile ad campaign successful.

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Advertising
The difference between affluent male and female mobile customers – Luxury Daily

Today in luxury marketing – The difference between affluent male and female mobile customers; Marc Jacobs, Mandarin Oriental partner for exclusive Hong Kong experience.

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Marketing
Inviting opinion pieces on mobile commerce

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Columns
5 things every mobile site needs to deliver

By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.

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