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Today’s headlines

Applications
American Apparel uses gift card app to increase holiday revenue

American Apparel is the latest retailer partner to be featured in a mobile application that lets consumers give and get gift cards in time for the holiday season.

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Applications
Unofficial TKTS Broadway tickets app targets theater fans with discounts

Theater fans and tourists can now buy Broadway and Off-Broadway Times Square TKTS-priced discount tickets via a new mobile application.

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Payments
Arkansans’ adoption of mobile payments at Arkansas.gov surging

Arkansas.gov’s secure mobile payment service has quickly become one of the state’s most popular smartphone-enabled features.

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Marketing
Kenneth Cole, ESPN to keynote holiday Mobile Marketing Summit Sept. 2

How will Kenneth Cole, Kraft, Steve Madden and Waterford Wedgwood Royal Doulton tie mobile into their holiday strategies? Register now to learn at the Mobile Marketing Summit New York: Holiday Focus.

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Columns
Why mobility is key to creating loyal consumers

Mobility adds a powerful dimension to customer loyalty and couponing programs, especially if these initiatives can be integrated with mobile payments.

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Events
American Red Cross to keynote Nonprofits Mobile Day

How are the Red Cross, ASPCA and Saddleback Church adding mobile to their fundraising and messaging programs? Register now for the Nonprofits Mobile Day.

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