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Today’s headlines

Payments Why universal mobile wallets will eventually overtake retailers’ offerings
Mobile wallets are slowly gaining adoption, but retailers’ offerings are currently the winners because they can be easily integrated with loyalty programs, providing an incentive to use them. Entire article
Social networks Bobbi Brown, Steve Madden usher in sales through social shopping platform
Bobbi Brown, French Connection and Steve Madden are taking a modern approach to summer campaigns by driving sales through bloggers on social media, aggregated in a shoppable format on Stylinity. Entire article
Merchandising HP powers up 4.2pc vanity code conversion rate via mobile attribution
In a reflection of the growing need for mobile attribution and cross-device behavior tracking tools, Hewlett-Packard captured a 4.2 percent conversion rate after implementing a vanity code only found on mobile platforms through a partnership with RetailMeNot. Entire article
Strategy Mobile commerce in review: Deeply integrated in-store experiences
The success of Pokemon Go has exposed the potential for retailers to gamify the in-store experience using smartphones. Watch this video for the full analysis. Entire article
Content Mobile Minutes: Walgreens axes; Microsoft culls phone business; Baidu’s plunge; Groupon eyes growth
Today in mobile marketing – Walgreens to shut down, focus on own Web site; Microsoft to cut 2,850 more jobs in exit from phone business; Baidu suffers record plunge in profit; Groupon CEO wants to ‘double down’ on local. Entire article
Content How to capitalize on popularity of cooking-themed mobile videos – Mobile Marketer
Mobile Marketer today – How to capitalize on popularity of cooking-themed mobile videos; Lilly Pulitzer revamps Snapchat strategy with themed filters for WeddingWire. Entire article
Advertising John Varvatos films Hozier performance as fall/winter 2016 ad element – Luxury Daily
Luxury Daily today – John Varvatos films Hozier performance as fall/winter 2016 ad element; Armani secures brand’s future autonomy, independence with foundation set-up. Entire article
Columns Dirty truth about omnichannel retail
The dirty secret of omnichannel retail – that is, secret to all but the people who suffer it every day – is that the smooth, polished, we’ve-got-it-all-together exterior that retailers present to consumers masks the reality. Entire article
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