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Today’s headlines

Research Google’s disruption of financial services is just getting started: Forrester
While Google could significantly disrupt the financial services sector by becoming a hub for consumers’ financial needs, the company is not likely to introduce a traditional bank, as some have suggested, according to a new report from Forrester. Entire article
Software and technology GameStop tackles showrooming via beacon tech
GameStop is attempting to fight back against Amazon and other online players by introducing real-time brand promotions, information, ratings and reviews to smartphone users directly in-aisle via beacons. Entire article
Marketing Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season. Entire article
Applications IKEA blends ease-of-use with high functionality for mobile
IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions. Entire article
Multichannel retail support EBay could make mobile primary tool for selling auto mechanics’ services
EBay would be smart to borrow a page from the playbooks of Uber and Airbnb and make mobile the primary tool in its upcoming test of selling auto mechanic services. Entire article
Social networks Subway’s Sharknado 2 comedic tweets bite back
Fast food franchise Subway took puns to a new level in a series of tweets during the premiere of Syfy’s disaster movie sequel Sharknado 2 that showcased a common denominator between fans of the film and of the brand’s sandwiches: biting. Entire article
Marketing Old Navy reimagines the celebrity tie-in as mobile video consumption grows – Mobile Marketer
Mobile Marketer today – Old Navy reimagines the celebrity tie-in as mobile video consumption grows; Mobile Commons analyst: Texting drives millennials to action. Entire article
Advertising Fairmont encourages creative videos for 42-property contest – Luxury Daily
Luxury Daily today – Fairmont encourages creative videos for 42-property contest; Nordstrom places emphasis on customer service through new acquisition. Entire article
Columns Key takeaways for brands from Google I/O
Google’s emphasis on smart devices and enhanced notifications has implications both for consumers and for the brands and businesses that serve them. Entire article
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