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Today’s headlines


Software and technology
Tommy Hilfiger taps mobile bar codes to bolster online sales

Tommy Hilfiger is offering consumers 20 percent of their next online purchase via a mobile bar code initiative.

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Content
Panasonic drives in-store traffic with photography campaign

Panasonic is pushing its new line of Lumix G3 cameras with in-store postcards that let consumers interact with the product via their mobile device.

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Advertising
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host.

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Payments
Westbahn rail service lets consumers buy train tickets via mobile

Soon-to-debut rail service Westbahn has partnered with VeriFone to let consumers buy train tickets through their mobile device.

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Applications
Coupon Sherpa lets shoppers store coupons to loyalty cards via iPhone app

Coupon Sherpa is letting consumers load grocery coupons to their existing store loyalty card via their iPhone devices.

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Advertising
How to globalize a luxury branded mobile app – Luxury Daily

Luxury Daily today – How to globalize a luxury branded mobile app; Will the European debt crises affect American luxury spending?

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Columns
How to actualize mobile’s promise

Mobile advertising is expected to grow from $1.6 billion worldwide in 2010 to $3.3 billion in 2011, and will reach $20.6 billion by 2015, according to Gartner research.

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