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Today’s headlines

Software and technology
Tommy Hilfiger taps mobile bar codes to bolster online sales

Tommy Hilfiger is offering consumers 20 percent of their next online purchase via a mobile bar code initiative.

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Panasonic drives in-store traffic with photography campaign

Panasonic is pushing its new line of Lumix G3 cameras with in-store postcards that let consumers interact with the product via their mobile device.

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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Barclaycard and Ogilvy. Mobile Marketer is the host.

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Westbahn rail service lets consumers buy train tickets via mobile

Soon-to-debut rail service Westbahn has partnered with VeriFone to let consumers buy train tickets through their mobile device.

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Coupon Sherpa lets shoppers store coupons to loyalty cards via iPhone app

Coupon Sherpa is letting consumers load grocery coupons to their existing store loyalty card via their iPhone devices.

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How to globalize a luxury branded mobile app – Luxury Daily

Luxury Daily today – How to globalize a luxury branded mobile app; Will the European debt crises affect American luxury spending?

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How to actualize mobile’s promise

Mobile advertising is expected to grow from $1.6 billion worldwide in 2010 to $3.3 billion in 2011, and will reach $20.6 billion by 2015, according to Gartner research.

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